Case Study | Flying Aces
The Future of Air Travel.
Background
As part of its process, Teague actively engages in user research. The company’s research offering focuses on developing a vivid understanding of customers/users, briefing partner teams on economic and behavioral indicators, and articulating the latest advances in science and technology.
Opportunity & Approach
Through its research, Teague seeks out intelligence that guides decision-making, reveals new opportunities for exploration, and fuels tangible expression in real-life products, services, and experiences. Our innate curiosity led to the formation of Flying Aces, a proprietary research tool developed to source study participants across the aviation supply chain. Flying Aces are experts at the frontlines of the commercial aviation industry—including pilots, flight attendants, passengers, and maintenance and operations professionals—who are pre-screened to participate in design research.
To launch the program and drive membership, we partnered with Seattle-based design agency Turnstyle to create a brand identity for Flying Aces, and an integrated marketing campaign with a recruiting website at the center that aimed to surface new surveys, share insights, and generate excitement around the program. Alongside the website, the campaign was built around digital ads, direct mail, social posts, and original content that pointed toward a landing page on the main website inviting visitors to join the Flying Aces crew.
Outcome
Today there are thousands of Flying Aces around the world. The program gives Teague designers and strategists essential and on-demand access to the people who will use the products, services, and experiences being designed for the future. Fortune 500 companies across the travel industry leverage the Flying Aces program to access data that is not only accurate but provides meaningful value.
My Role
—Brand & Communications Strategy
—Brand & Key Message Development
—Positioning & Story Development
—Social Media Strategy & Campaign Development
