Professional Experience

 

Teague

Brand Communications Director
2008-Present

 

In my current position at Teague, I collaborate with executives and cross-functional teams to position, market, and grow one of the world's most storied design and innovation companies. In this role, I’m responsible for communications and public relations, go-to-market strategies and implementation plans, buyer and competitive insights, and brand management.

  • Delivers innovative communications strategies that build and protected the Teague brand and reputation; positions the firm as a world-class innovator and thought leader to drive business growth and attract creative talent.

  • Owns positioning and messaging frameworks, value propositions, and overarching narratives across creative studios and business units.

  • Drives awareness and understanding of services through omnichannel campaigns; project ownership through strategy, execution, and implementation.

  • Collaborates with clients such as Microsoft, Boeing, Ford, Emirates Airline, Intel, Starbucks, Toyota, Samsung, and Google to develop compelling stories and communications strategies for PR and brand marketing.

  • Develops brand strategies; identifies and shapes key pillars and reasons to believe bringing the brand to life and connecting it to key corporate metrics; unifies brand identity across the customer experience; elevates design systems and visual identity.

  • Directs brand marketing activities across the funnel, including research, customer experience design, brand strategy, digital strategy, marketing planning, and reporting.

  • Manages internal and external agency creative partners to deliver brand and product marketing assets including video, photography, print, and digital content; project ownership through briefing, creative, budget, and production.

  • Serves as a trusted advisor and provides strategic counsel to senior and executive leadership.

    Accomplishments

  • Co-led innovation programs that resulted in $6M net new revenue over 3 years

  • Launched event programming that influenced $2M+ in revenue in 12 months

  • Generated nearly $1M in publicity value through public relations and thought leadership

  • Increased PR impressions by 1200% through content and partnership development

  • Initiated awards program resulting in 150+ award wins

  • Relaunched 95+-year-old heritage-based consultancy as a modern-day design company

  • Directed archival activity, collecting and cataloging more than 25,000 historical items

  • Secured press in publications such as CNN, Wired, Forbes, TechCrunch, Bloomberg, CNBC, The Verge, Fast Company, USA Today, Gizmodo, and The New York Times

Walt Disney

Brand Strategy & PR Consultant
2008-2009

 

As a consultant to Disney, I was responsible for brand and communications strategy, programs, tactics, and supporting materials to drive brand awareness and traffic, as well as developing and strengthening relationships with key journalists, bloggers, and influencers.

  • Determined strategic and opportunistic PR initiatives, events and conferences, and developed programs that increased brand exposure.

  • Delivered vision, energy, and ideas that shaped and accelerated brand positioning and voice.

  • Developed messaging playbooks and presentations to ensure consistency across communication channels and touchpoints.

Duo Public Relations

Senior Account Executive
2005-2007

 

In my role as an account executive, I led public relations, communications strategy and tactical planning, media and analyst relations, messaging development, events, and testimonial programs for key client accounts including Expedia, Microsoft, and Kimpton Hotels.

  • Served as day-to-day client contact, including a leadership role in executing deliverables of long-term communications strategies and plans.

  • Contributed to campaign development activities, including target audience analysis, branding, messaging, and market research for client initiatives.

  • Ideated topics and themes that engaged media and influencers, including buying decision-makers, industry analysts, and editors globally.

  • Composed written materials, including press releases, FAQs, pitches, media advisory, Q&A, and more.

  • Provided strategic counsel to senior business leaders and business teams across client portfolio, including structured training for media interviews, messaging platform development, speech writing, presentation creation, bylines, and internal communications.

Three by Three Inc.

PR & Brand Manager
2005-2007

 

A small lifestyle brand specializing in home goods for design enthusiasts, I was responsible for the company's communications strategy including product launches, placements, and news announcements, as well as review programs with key influencers. I also supported trade show planning and logistics, merchandising, and customer interactions across the U.S. and Europe.

  • Developed and led global marketing strategy and tactics across all owned, earned, and paid channels.

  • Partnered across teams and geographies to understand priorities, product vision, and strategy.

  • Moved story ideas from concept to launch–creating themes that resonated through media relations and marketing initiatives.

  • Composed brand-centric materials including press releases, FAQs, key messages, speaking points, quotes, Q&A, fact sheets, product narratives, and more.

  • Defined global tradeshow and customer events strategy; aligned events to marketing priorities, identified impactful business goals, ensured effective brand representation, and delivered a tangible return on investment.

Expertise

 

Functional

Brand Marketing

Content Development

Communications Strategy

Digital Marketing

Event Planning & Programming

Public Relations

Subject Matter

Consumer Electronics

Design & Product Development

Interiors & Built Environments

Mobility & Transportation

Technology & Innovation

Travel & Hospitality

 

Volunteer Experience

 

IDSA

International Designers Society of America
Programming Director
2015

 

As programming director, I led the programming development for a three-day conference attended by 600+ people focused on celebrating the achievements of the design community in the last half-century, and how to accelerate the reinvention of the profession to ensure its relevance.

APDF

Association of Professional Design Firms
Board Member
2010-2012

 

Founded in 1985 and retired in 2015, APDF was an association of leading innovation consultants in the U.S. and Canada, and the only design association dedicated to the exchange of business resources between design firm owners and senior leadership. As a Board member, I helped define the vision, mission, and purpose of the organization, developed strategic partnerships with media, advocated within the design community to elevate APDF's reputation, and organized conference programming.

IDSA

International Designers Society of America
Programming Committee Lead
2011

 

In my role as program committee lead, I supported the Chairman in planning a three-day conference program centered on the importance of community across design, exploring emerging social issues, the decentralizing influence of online resources in manufacturing and distribution, and the interplay between local and global design participants.

Ooligan Press

Publicist & Editor
2003

 

Ooligan is an award-winning non-profit general trade press affiliated with Portland State University that publishes books honoring the cultural and natural diversity of the Pacific Northwest. As a publicist and editor, I helped ready new books for publication and promoted titles on release.