W hat you choose to do, make or offer matters. When it comes public relations there’s one constant law in the universe that operates the same at all levels: products, people and services worth talking about get talked about. Period. Seems simple enough. But after a decade in the business, I can say with 100% certainty that very few business people get it, and even fewer are willing to admit it; toss enough money into the marketing mix and you’ll get “there” right?
I’ve been constantly challenged throughout my career to come up with a strategic plan, a campaign, a guerilla stunt, or an event that’ll capture mindshare and elevate a certain brand, product, person or service. Whether I’m working at an agency, as a consultant, or in-house, the hope is always the same: widespread reputation. Or perhaps easier said, fame.
Lasting fame is the Holy Grail of big business and that presents an interesting paradox—businesses with very little worth talking about are obsessed by having something to talk about.