Case Study | Conceptual Design Program

Artifacts from the Future.

Background
Teague has an incredible team of designers, researchers, technologists, engineers, and strategists who combine technology with design and a deep understanding of human behavior to deliver experiences that will shape our future. The company is best known for its work in commercial aviation, but its expertise extends well beyond, think: passenger experiences for autonomous cars, capsules for space tourism, e-bikes, smart seats for airlines, and multi-model transportation platforms. The vast majority of Teague’s work, however, is under NDA. In the design industry, work begets work. So how do you build a sustainable business with nothing new to show?

Opportunity & Approach
Looking for new and creative ways to showcase our thinking and demonstrate our expertise, we launched a conceptual design and innovation program focused on key industry segments. To amplify our ideas and maximize reach, we built an integrated marketing campaign around each project that included online, event, PR, and partnership components.

Outcome
Teague’s conceptual program has led to $6M in incremental net new revenue and generated nearly $1M in earned media value. Teague concepts have been honored with Design Awards including iF, Red Dot, I.D.E.A. and, Good Design and have appeared in numerous publications and on websites such as CNN, USA Today, Gizmodo, Fast Company, Travel & Leisure, Sports Illustrated, Wired, and The Economist. 

My Role
—Brand & Communications Strategy
—Marketing Campaign Development
—Social Media Strategy & Campaign Development
—Media Relations