Background
Oregon Manifest is a nonprofit that celebrates and amplifies bike craft, design, and innovation. The organization serves as an independent innovation platform for designers, engineers, and craftsmen to collaboratively develop bike designs that can expand transportation options for the everyday citizen. As part of Oregon Manifest’s Bike Design Project competition, Teague was one of five high-level design agencies paired with a bicycle craftsman and challenged to create the ultimate urban utility bike.

Opportunity & Approach
Beyond the challenge of designing and building the bike of the future, in the competition, there was an exciting opportunity to bring the public along for the ride through an integrated marketing campaign: The Road to Real.

Composed of designers, strategists, and technologists, our team split its time between designing the bike of the future and documenting the process so that we could construct and share compelling stories that reflected on personal experiences throughout the innovation process.

During the competition and as part of “The Road to Real” campaign, we published diary entries as articles in Fast Company magazine and behind-the-scenes photos and videos across social media. We also created a website to showcase our work and connect with a broader community of bike and design enthusiasts. The competition culminated in a live event where we unveiled our bike design in front of 300 eager fans through a demo video and a physical prototype that allowed attendees to experience the bike first-hand.

Outcome
Teague’s Denny bike ultimately won the Oregon Manifest Bike Design Project, offering first-ever features that wowed the bike community while stealing the hearts of people around the world.

Denny has appeared in numerous publications and on websites such as The Verge, BBC, Gizmodo, Business Insider, CNET, Frame, Engadget, and Wired, generating over 1.5B impressions and nearly $250K in earned media value. To date, the Denny bike demo video has been viewed more than 2.1 million times. Combining thought leadership, with events and community engagement generated awareness that continues to attract attention and drive new partnerships.

My Role
—Brand & Communications Strategy
—Positioning & Story Development
—Brand & Key Message Development
—Marketing Campaign Development
—Copywriting & Editing
—Photography: Art Direction
—Video Strategy & Pre-Production
—Social Media Strategy & Campaign Development
—Event Planning
—Media Relations