Case Study | Limited Edition Book

Eight Decades of Design.

Background
“Design This Day: 8 Decades of Influential Design” was a limited edition book created to commemorate Teague’s 80th anniversary.

Opportunity & Approach
Design partner, Seattle-based creative agency Turnstyle wanted the graphic design to reflect the attention to detail characteristic of Teague’s design solutions. Typography and navigational devices are clean and systematic but allow for subtle changes between sections. Reminiscent of complex grids developed by Swiss designers in the 1950s and 1960s, a 12-column grid is divided into 20 horizontal fields. The book not only showcases finished work but also gives context by drawing on Teague’s ideas and methods of working, as well as the work of the brand’s design heroes. This unique approach to storytelling allowed Turnstyle to vary the visual pace of the book and introduce different paper stocks to make the experience both visual and tactile.

Outcome
Teague’s limited edition book proved a powerful tool for business development and gave a boost to employee morale; Teague employees were presented with a copy of the book at an event attended by more than 600 people to celebrate and honor the company’s rich heritage and brand legacy.

My Role
—Brand & Communications Strategy
—Story Development
—Copywriting